Throughout history people have decorated and altered the appearance of their bodies in many different ways. Body piercing is one of the oldest and most interesting forms of body modification, yet the reasons for piercing the body are as diverse as the cultures they come from. 

Throughout history body piercing have been practiced by many cultures for many centuries; it is believed as long as five thousand years. Body piercing was often identified with royalty and portrayed courage and virility. Egyptian Pharaohs pierced their navels as a rite of passage. Roman soldiers pierced their nipples to show their manhood. Mayans pierced their tongues as a spiritual ritual, and both sexes of Victorian royalty chose nipple and genital piercing. 
In our culture we have brought to the mainstream some of these ancient and tribal practices. The big difference here is the expression of self choice. In our more permissive modern day society an individual can pierce their body for any number of the reasons listed above, but is not limited or obligated to a specific set of rules or conduct. 

Another unique principal behind modern day piercing is that unless the piercing has been overstretched, it can be viewed as temporary. The person can take out the jewelry if he/she desires and re-transform their "look" again and again! We believe that much of the recent attraction and popularity of this "piercing renaissance" stems from the fact that up until the present - people were just unaware it was possible to pierce the body in so many different ways!

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